Founded by Flòrian van Zuilen in the summer of 2021, Amsterdam-based brand FLORE FLORE focuses on understated chic basics that don’t compromise on quality or comfort. The brand is inspired by a world of female muses, including van Zuilen’s close friends, who move between art, fashion, and design.

FLORE FLORE is ethically produced in Portugal, by a family-owned factory run by a mother-daughter duo. Each piece is made from soft organic cotton with a focus on the kinship between material durability, fabrication integrity, and longevity of style.